KSP participates in the “Speeding Catches Up With You” campaign
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KSP participates in the “Speeding Catches Up With You” campaign

Graphics: Owensboro Times

Kentucky State Police are putting an increased emphasis on catching speeding and aggressive drivers for the rest of the month. The move is in support of the National Highway Traffic Safety Administration’s “Speeding Catches Up With You” campaign, which is run by the U.S. Department of Transportation and is designed to remind drivers to slow down.

“Precinct 16 officers are focusing enforcement of this campaign by hitting known problem areas in our six-county region and pursuing speeding and aggressive drivers,” said KSP Public Information Officer Corey King.

The campaign is supported by a $9.5 million nationwide media buy, including English and Spanish language ads across television, radio and digital platforms.

NHTSA released data showing that while speeding-related fatalities declined slightly in 2022, speeding was still a contributing factor in 29% of all traffic fatalities that year. In 2022, 12,151 people died and an estimated 300,595 were injured in speeding-related crashes, down 3% and 9% from 2021.

“Speeding is a factor in nearly one-third of all deaths on our roads. While speeding may seem like a quick and easy way to catch up when you’re running late, it puts you, your loved ones and everyone else on the road in danger,” said NHTSA Deputy Administrator Sophie Shulman. “This summer and all year long, NHTSA is urging drivers to slow down so everyone can get to their destination safely.”

NHTSA is also reminding the public that speeding happens — and is dangerous — on all roads, not just highways. In 2022, 87% of all speeding-related traffic fatalities occurred on non-interstate roads, according to a release from KSP.

Safer speeds are a key goal of the U.S. Department of Transportation’s National Highway Safety Strategy. Earlier this year, the department released its 2024 Progress Report.

“Implementing a department-wide Safe Systems approach remains the foundation for NRSS implementation and is critical to addressing the fatality crisis on our roads,” the KSP release said. “The progress report provides an update on the department’s efforts to address serious and fatal injuries — including those caused by speeding — on our roads and details the department’s accomplishments in addressing NRSS activities in 2023.”

According to the announcement, the most important activities in 2023 include:

  • $1.7 billion in funding was awarded to improve road safety at the local, regional, and tribal levels through the Safe Streets and Roads for All discretionary grant program. More than 1,000 communities received funding, representing nearly 70 percent of all Americans.
  • The implementation of new vehicle safety technologies has been accelerated by developing regulations for automatic emergency braking, including for pedestrians, in all new passenger vehicles, as well as in heavy-duty vehicles such as trucks.
  • Preparation of an advance notice of proposed rulemaking on drink-driving prevention technology standards has begun to inform requirements that will discourage behaviors such as drink-driving.
  • Key traffic safety regulations have been updated, including a new edition of the Manual on Uniform Traffic Control Devices and revised guidelines to encourage states receiving federal funding to use reconstruction and rehabilitation projects to improve safety for all road users.
  • Expanded use and support of the National Emergency Medical Services Information System, accepting data from all 50 states, two territories, and the District of Columbia.
  • More than 160 organizations have joined the NRSS Allies in Action program, including 36 state transportation agencies and safety offices.

For more information, visit NHTSA.gov/Speeding. For additional campaign materials, visit TrafficSafetyMarketing.gov.