AI is changing roles | The Global Recruiter
3 mins read

AI is changing roles | The Global Recruiter

One of the UK’s foremost experts on workplace culture has called on business leaders to identify where human input can bring the most value to their organisations as artificial intelligence technology drives “the biggest change in the way we work in decades”.

Colin Lamb, founder of UK global consultancy Connect Three, was speaking as the award-winning leadership consultancy prepared to celebrate its 10th anniversary this summer. In that time, the business has grown from a one-man operation to a team of over 30, working with leading public and private sector clients including the Scottish Government, Highland Spring, NHS24, Merck, SKY and many others.

Lamb, who has more than 20 years of experience in business culture development at McDonald’s, Tennent’s, Buzzworks, G1 Group and Mackenzie Construction, says AI is already changing the role of humans in the workplace and warns that companies that fail to prepare their organisations and employees for the pace of change over the next five years will be left behind.

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AI is changing roles | The Global Recruiter

He said: “AI is so vast, and we’ve barely scratched the surface of what’s possible. The potential of Industry 4.0 – bringing digital technology into the workplace across all domains – is terrifying but exciting. Human cognitive ability was what set us apart from our animal ancestors, now machines can replicate that ability, and we need to find new ways to differentiate ourselves in the workplace.

“The most successful companies are those that quickly identify where human input can add value now and in the future, and begin to direct their human resources in that direction. Leaders must embrace change, as must their employees. We can still learn faster, more efficiently, and better. Ten years from now, everything will look different than it ever has before, and leaders and companies must be ready for that change.”

Lamb founded Connect Three in 2014 in Glasgow after feeling frustrated by the lack of appropriate training and development options from clients in Scotland. He saw a gap in learning and development (L&D) programmes tailored to organisations’ needs and focused on long-term outcomes and meaningful changes to workplace culture, as opposed to the ‘tick-the-box’ exercises common elsewhere.

Lamb predicts that mission-driven companies that seek to integrate fresh thinking inspired by younger generations and increase minority representation in the C-suite will see success in the next 10 years. He believes Connect Three will help them continue to evolve the workplace.

He added: “There has been a huge evolution in the workplace over the past 10 years, but it’s nothing compared to what we expect to see over the next decade. Effective organisations need to facilitate the effective evolution of their workplace cultures to manage and thrive in this change, and we will be there to support them through it and beyond.”